blog #1

  In the article "Hype" written by Kalle Lasn, the author presents to us the issue of advertising. Lasn point out, that people now at days are actually exposed of a large amount of commercials publicities. Lasn states that the amount of advertising in media, T.V Radio, post on the street , on train , busses, even bank screen and others , are flowing people anywhere they go with publicity. Besides that the author emphasis that people are push to buy items , by the strong influence of publicity in social media . Lasn explain to us the power of advertising in people’s live even more how people are persuade to buy all kind of stuff that media offers to them. The reading basically says that people unconsciously are buying or getting items at a result of the  big influence of advertisements. In addition Lasn state that is no easy for people to escape from advertising influence.

   Lasn reading is really interesting because all of we are involve in some way in this game. In fact everything we got and buy is because we saw it in some advertising promotion . In the reading the author said that “ The Increase in commercial advertising happened so steadily and relentlessly .” and I agree with that, Lasn means  that all business move on  around publicity, the target of market is get people attention,  and we have to recognize that advertising is the most effective away to persuade people. That’s why we watch on T.V  the same commercial hundreds of time at  day, therefore it make us get it unconscious , it is like an illness in the society because everybody are deal with the same issue advertisement.

   I don’t see anything wrong about publicity in fact people have many choices and they can pick the most convenient one for them. For instance I love advertising because I look for quality and good price, so Last week I need to buy a furniture for my living room, honestly I never thought to bough it in BOB furniture, however I watched on T.V  BOB advertising many time during an  hour  offering a pretty living room at very good price and I went the next day and got it. Actually the point is to take advantage of advertising and use it in benefit to us instead to be against of it  .

  In conclusion I believe that in this modern society we can’t live without advertisement, because it have became  part of us , we just need to take it in a helpful way.